A Methodological Note on Mail Survey Response Rates1

A Methodological Note on Mail Survey Response Rates1

Five mail surveys of broadcast managers during the 1990s yielded consistently low response rates. Implications for research are discussed.

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Bibliographic Details
Published in:Psychological reports Vol. 86; no. 3_part_2; pp. 1273 - 1274
Main Authors: Lipschultz, Jeremy H., Hilt, Michael L., Mixan, Christine R.
Format: Journal Article
Language:English
Published: Los Angeles, CA SAGE Publications 01-06-2000
Online Access:Get full text
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Description
Summary:Five mail surveys of broadcast managers during the 1990s yielded consistently low response rates. Implications for research are discussed.
ISSN:0033-2941
1558-691X
DOI:10.1177/003329410008600336.2