Customer perceptions of perceived risk in generic drugs: the Spanish market

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Bibliographic Details
Published in:	Innovar : revista de ciencias administrativas y sociales Vol. 19; no. 34
Main Authors:	Mercedes Rozano Suplet, Mónica Gómez Suárez, Ana M. Díaz Martín
Format:	Journal Article
Language:	Spanish
Published:	Universidad Nacional de Colombia 2009
Subjects:	Economía
Online Access:	Get full text
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ISSN:	0121-5051