5 Strategies For Implementing Social Media Into Your Organization

Australian scientists at the University of Melbourne recently published an interesting study that found when employees take time to visit Web sites of personal interest, such as social media sites, it provides them a mental break and actually increases their ability to concentrate. Clearly, giving y...

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Bibliographic Details
Published in:	The American Salesman Vol. 56; no. 2; p. 13
Main Author:	Lutze, Heather
Format:	Trade Publication Article
Language:	English
Published:	Burlington National Research Bureau 01-02-2011
Subjects:	Corporate culture Customers Employees Guidelines Marketing Personnel policies Productivity Search engines Social networks United States > US
Online Access:	Get full text
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Summary:	Australian scientists at the University of Melbourne recently published an interesting study that found when employees take time to visit Web sites of personal interest, such as social media sites, it provides them a mental break and actually increases their ability to concentrate. Clearly, giving your employees an acceptable distraction is the way to go, especially if doing so helps the company's bottom line. With that said, you can't simply allow everyone to post to the company's social media sites arbitrarily. Rather, you need to establish rules of engagement. The following suggestions will help you do precisely that: 1. Put everything in writing. 2. Start by giving social media access to certain people to test the waters; then open it to others in phases. 3. Make it fun. 4. Consider your IT and other staffing needs. 5. Implement your social media activity and policy from the top down.
ISSN:	0003-0902