Commentary: Strategic alliances and the benefits you may reap
During the first part of 2009, both firms' marketing contacts met to discuss other avenues that could be pursued as a team. By the end of the conversation, they agreed to exchange contact information for two clients. MB&G had a strong connection with a client M&S was pursuing, and M&...
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| Published in: | Daily Journal of Commerce |
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| Main Author: | |
| Format: | Trade Publication Article |
| Language: | English |
| Published: |
Portland, Or
BridgeTower Media Holding Company
21-05-2010
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| Subjects: | |
| Online Access: | Get full text |
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| Summary: | During the first part of 2009, both firms' marketing contacts met to discuss other avenues that could be pursued as a team. By the end of the conversation, they agreed to exchange contact information for two clients. MB&G had a strong connection with a client M&S was pursuing, and M&S had just started to make headway with a different client attractive to MB&G. Contact information was exchanged, and words of encouragement were passed on to each client. M&S immediately contacted MB&G's current client, which was in the middle of an open procurement process for a project in which M&S' services and capabilities could be utilized. With 10 days, half as much time as competitors had to prepare a proposal, M&S jumped at the opportunity to submit its qualifications. After researching its competitors, and developing a strong, well-built proposal with value, M&S secured the contract. Also, MB&G found success through its client contact and secured a contract as well. |
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| ISSN: | 0896-8012 |