Decision-Making in Trial Practice

[...]heuristics are a vital part of human decision-making. [...]heuristics help people make real-world decisions. Jurors typically assess credibility, weigh evidence, and reach a conclusion without analyzing every detail, as with the image above, when the mind jumps to a relatable image without exam...

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Bibliographic Details
Published in:Litigation Vol. 47; no. 2; pp. 41 - 46
Main Authors: Patton, Chris, Adams, John
Format: Trade Publication Article
Language:English
Published: Chicago American Bar Association 01-01-2021
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Summary:[...]heuristics are a vital part of human decision-making. [...]heuristics help people make real-world decisions. Jurors typically assess credibility, weigh evidence, and reach a conclusion without analyzing every detail, as with the image above, when the mind jumps to a relatable image without examining every line, curve, and shadow. [...]a good trial lawyer must ensure jurors see the gist of the case. Other experiments have shown that meaningful anchors-i.e., numbers tied to the decision at hand-will have an even greater effect on decision-making. [...]numbers must be used carefully because they make a strong mental impression.
ISSN:0097-9813
2162-9765