Licensing in the credit crunch

Licensing in the credit crunch

Despite the downturn in the global economy, trade mark licensing continues to be an integral component of the business models of companies in the position of both licensor and licensee. Even in an economic recession, trade mark licensing provides the opportunity for a trade mark owner to generate re...

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Bibliographic Details
Published in:Managing Intellectual Property
Main Authors: Karen Artz Ash, Danow, Brat J
Format: Trade Publication Article
Language:English
Published: London Euromoney Institutional Investor PLC 01-05-2009
Subjects:
Business models
Contract negotiations
Global economy
Licensed products
Licenses
Licensing
Recessions
Trademarks
United States > US
Online Access:Get full text
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Summary:Despite the downturn in the global economy, trade mark licensing continues to be an integral component of the business models of companies in the position of both licensor and licensee. Even in an economic recession, trade mark licensing provides the opportunity for a trade mark owner to generate revenue and capitalise on the reputation of their brands. Similarly, licensing remains an opportunity for licensees to offer consumers products bearing an established trade mark. The present economic climate has, however, often necessitated that licensees and licensors re-evaluate the commercial terms and conditions that they agreed to when negotiating the licensing arrangement.
ISSN:0960-5002