Engagement ring: Building connections between employees and strategy

Engagement ring: Building connections between employees and strategy

Harrison features several key tactics to help build a connection with employees. One is to communicate strategy from the top down. While employees generally desire to hear job-specific tactical information from their immediate supervisor, they expect to hear organizational strategy from the CEO. Not...

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Bibliographic Details
Published in:Public relations tactics Vol. 20; no. 5; p. 16
Main Author: Harrison, Alice Grey
Format: Journal Article
Language:English
Published: New York Public Relations Society of America, Incorporated 01-05-2013
Subjects:
Business communications
Employees
Listening
Objectives
Online Access:Get full text
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Summary:Harrison features several key tactics to help build a connection with employees. One is to communicate strategy from the top down. While employees generally desire to hear job-specific tactical information from their immediate supervisor, they expect to hear organizational strategy from the CEO. Not only are the senior leaders in an organization developing the strategy they must be communicating the goals, listening and responding to feedback, setting the tone and energizing people behind common goals.
ISSN:1080-6792