The roles assigned to females and males in non-music broadcasting

The roles assigned to females and males in non-music broadcasting

Males dominate as DJs, newscasters, voice-overs in advertisements, sportscasters, and weathercasters; females, as traffic reporters and audience participants. Females are referred to primarily by reference to their family roles (wife, etc.), women, or ladies; males as guys, sir, or Mr. (Abstract ame...

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Bibliographic Details
Published in:Sex roles Vol. 22; no. May 90; pp. 661 - 668
Main Author: Lont, C M
Format: Journal Article
Language:English
Published: 01-05-1990
Subjects:
Gender differences
Participants
Radio programmes
Roles
Washington DC
Online Access:Get full text
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Summary:Males dominate as DJs, newscasters, voice-overs in advertisements, sportscasters, and weathercasters; females, as traffic reporters and audience participants. Females are referred to primarily by reference to their family roles (wife, etc.), women, or ladies; males as guys, sir, or Mr. (Abstract amended)
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
content type line 23
ObjectType-Feature-2
ISSN:0360-0025