The new wave of challenger brands set to shake things up
It wasn't long ago that Kia and Hyundai,this week's cover stars, were the challenger brands making waves by taking on established car makers. Now they're part of the establishment themselves, producing cars that are among the best you can buy--as their multiple award wins, not least f...
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| Published in: | Auto express no. 1744; p. 7 |
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| Main Author: | |
| Format: | Magazine Article |
| Language: | English |
| Published: |
London
Autovia Limited
31-08-2022
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| Subjects: | |
| Online Access: | Get full text |
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| Summary: | It wasn't long ago that Kia and Hyundai,this week's cover stars, were the challenger brands making waves by taking on established car makers. Now they're part of the establishment themselves, producing cars that are among the best you can buy--as their multiple award wins, not least from us, prove. More than that, in the new world of electrification we're seeing a levelling of the playing field where buyers are finding the latest Kias and Hyundai is just as appealing as models from what we would class as traditional premium brands. The combination of style, quality and tech that these cars offer is as good as--and often better than--what the posh European car makers have on sale. |
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| Bibliography: | content type line 24 ObjectType-Commentary-1 ObjectType-Editorial-2 SourceType-Magazines-1 |
| ISSN: | 0954-8866 |