Defiant Daimler: DaimlerChrysler boss Jurgen Schrempp has presided over a sliding stock and a troubled merger. Any second thoughts? No way

Defiant Daimler DaimlerChrysler boss Jurgen Schrempp has presided over a sliding stock and a troubled merger. Any second thoughts? No way

These days, DaimlerChrysler CEO Jurgen E. Schrempp must spend much of his time defending himself and his aggressive expansion strategy. Since Daimler-Benz merged with Chrysler in November 1998, the stock has plunged from a high of 103 to 53 and change on July 26. That is a wipeout of more than $49 b...

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Bibliographic Details
Published in:Bloomberg businessweek (Online) no. 3693; p. 90
Main Author: Christine Tierney, Matt Karnitschnig, and Joann Muller, with Rafael Mrowczynski in Stuttgart, Ken Belson in Tokyo, Moon Ihlwan in Seoul, and bureau reports
Format: Magazine Article
Language:English
Published: New York Bloomberg Finance LP 07-08-2000
Subjects:
Automobile industry
Chief executive officers
Corporate profiles
Management styles
Market strategy
Multinational corporations
Stock prices
United States > US
Germany
Online Access:Get full text
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Summary:These days, DaimlerChrysler CEO Jurgen E. Schrempp must spend much of his time defending himself and his aggressive expansion strategy. Since Daimler-Benz merged with Chrysler in November 1998, the stock has plunged from a high of 103 to 53 and change on July 26. That is a wipeout of more than $49 billion in market value. The big question: Can Schrempp the dealmaker earn his stripes as Schrempp the manager? It is one thing to put 4 carmakers together, and another to run them.
Bibliography:content type line 24
ObjectType-Feature-1
SourceType-Magazines-1
ISSN:0007-7135
2162-657X