Shame and pride in electoral politics. The case of the system of political parties and the media in Mexico

• Published in: Revista enfoques : ciencia politíca y administración pública Vol. 12; no. 20; pp. 115 - 132
• Main Authors: Zepeda, Andres Valdez, Franco, Delia A Huerta, Gonzalez, Sergio Diaz
• Format: Journal Article
• Language: Spanish
• Published: 01-01-2014
• Subjects: Elections; Electoral College; Emotions; Mexico; Partisanship; Political Participation; Political Parties; Shame; Voters
• ISSN: 0718-0241

In the paper, we analyze the case of second-order human emotions (shame and pride) and their role in electoral politics and partisan. It is noted that emotions are always present in the decisions and motivations of voters. It also describes the role of media in generating and mobilizing emotions into these two types of voters. It is concluded that there is a relationship between the senses of pride in belonging, military, sympathize or support a political party and the citizens' political loyalty to that political institution. Similarly, it is concluded that the quality of democracy is because of the relationship that has been developed between the pride and shame of citizens belonging to or sympathize with any political party, to the extent that the military pride, sympathize or belong political party generates greater participation in elections and political processes, while shame encourages absenteeism and apathy. It is also concluded that the relationship between pride and shame for military members or a particular political party affects citizen behavior and the results of an election and that there is also a relationship between pride or shame of citizen to belong or sympathize with a political party and party identification and partisan loyalty or sympathy. Adapted from the source document.