How to Increase Online Sales of Comporta Perfumes Brand? - Customer Acquisition and Conversion

As the niche perfumery market thrives and trends in e-commerce escalate, Comporta Perfumes aims to optimize its online platform as a sales channel. This work project elaborates on a commercial strategy, to increase the brand’s online sales, supported by a literature review, two surveys, and eight in...

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Bibliographic Details
Main Author:	de Almeida Nunes, Mariana
Format:	Dissertation
Language:	English
Published:	ProQuest Dissertations & Theses 01-01-2023
Subjects:	Behavioral psychology Business to business commerce Commerce-Business Consumer behavior Electronic commerce Family and consumer sciences Home economics Market strategy Marketing Purchasing
Online Access:	Get full text
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Summary:	As the niche perfumery market thrives and trends in e-commerce escalate, Comporta Perfumes aims to optimize its online platform as a sales channel. This work project elaborates on a commercial strategy, to increase the brand’s online sales, supported by a literature review, two surveys, and eight interviews. Against the dynamic Beauty industry, characterized by innovative products and intensifying competition, Comporta Perfumes aspires to emerge as a distinguished brand, leaving a lasting mark in Portugal and beyond. For that to happen, there’s a need to improve customer acquisition and conversion.
ISBN:	9798346734697