Events of Performing Arts via Live Streaming: Do They Work in a Pandemic-Free World? Evidence from Portugal

This study intends to explore the viability of live streaming as a part of a hybrid product in events of performing arts in Portugal. To tackle this issue, 2 research questions have been formulated: “Is there a market for events of performing arts via live streaming in a pandemic-free world in Portu...

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Bibliographic Details
Main Author:	Morgado, João Miguel Brito
Format:	Dissertation
Language:	English
Published:	ProQuest Dissertations & Theses 01-01-2021
Subjects:	COVID-19 European Studies Internet and social media studies Music Musicians & conductors Social networks Theater Web studies
Online Access:	Get full text
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Summary:	This study intends to explore the viability of live streaming as a part of a hybrid product in events of performing arts in Portugal. To tackle this issue, 2 research questions have been formulated: “Is there a market for events of performing arts via live streaming in a pandemic-free world in Portugal ?”and “If so, how can it work?”. After interviewing 15 experts of the industry and surveying 484 Portuguese respondents regarding the topic, the conclusions seem to be positive regarding the existence of this market, but not without considering some obstacles as well as important good practices.
ISBN:	9798382470436