The Antecedents and Consequences of Low Franchisee Satisfaction and Its Effect on Retention: An Exploration of a Critical Issue Through the Lens of Urie Bronfenbrenner’s Ecological Systems Theory
This study investigated the reasons that franchisees may become dissatisfied with the operation of a franchised business model and whether outside influences impacted their decision-making process when deciding to remain or depart from their business. Former franchisees (N = 10) were selected for pa...
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| Format: | Dissertation |
| Language: | English |
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ProQuest Dissertations & Theses
01-01-2024
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| Online Access: | Get full text |
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| Summary: | This study investigated the reasons that franchisees may become dissatisfied with the operation of a franchised business model and whether outside influences impacted their decision-making process when deciding to remain or depart from their business. Former franchisees (N = 10) were selected for participation in a semi-structured interview protocol where they were asked 12 questions, which allowed them to answer in a lived experience storytelling manner. High instances of influence, at varying degrees, were uncovered in the interview data collection process, including that of subculture, franchisor, and family. Also evident in the coded data was the impact of the legal process of franchising and franchisee autonomy. Given the decline of franchise business operations since 2020, more research is needed to better understand the impact that a franchisee’s ecological system has on decision making, satisfaction, and retention. |
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| ISBN: | 9798381721492 |