SmartMobility: Services, Platforms and Ecosystems

In this study, we provide novel insight into building and managing growth in a new emerging market: the operation and maintenance of a heterogeneous and expanding vehicle fleet in a smart city environment. There are several different types of players in this emerging market and a dominant player is...

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Bibliographic Details
Published in:	Technology innovation management review Vol. 9; no. 9; pp. 15 - 24
Main Authors:	Pulkkinen, Jukka, Jussila, Jari, Partanen, Atte, Trotskii, Igor, Laiho, Aki
Format:	Journal Article
Language:	English
Published:	Ottawa Talent First Network 01-09-2019
Subjects:	Ability Automobiles Business Cities Decision making Emerging markets Environmental economics Exchanging Market shares Markets Mobility Niche marketing Sharing economy Smart cities Studies Success Vehicles
Online Access:	Get full text
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Summary:	In this study, we provide novel insight into building and managing growth in a new emerging market: the operation and maintenance of a heterogeneous and expanding vehicle fleet in a smart city environment. There are several different types of players in this emerging market and a dominant player is still missing. Based on our empirical findings, we identified three key characteristics of a growing business and the ability to reach a leading position: 1) co-creation through resource integration and service exchange is preferable for responding to market demands; 2) a digital platform is critical to create the necessary knowledge for resource integration and service exchange; and 3) smart services glue the ecosystem and platform together and create the outcome that solves the defined business problem. Most importantly, all three elements- ecosystem, platform and smart services- create a uniform environment in which to grow the business in a new emerging market.
ISSN:	1927-0321