A RELAÇÃO ENTRE O DESENVOLVIMENTO DE PRODUTOS VERDES E AS ESTRATÉGIAS AMBIENTAIS - O CASO DE UMA EMPRESA MULTINACIONAL DO SETOR DE PRODUTOS ELETROELETRÔNICOS

A RELAÇÃO ENTRE O DESENVOLVIMENTO DE PRODUTOS VERDES E AS ESTRATÉGIAS AMBIENTAIS - O CASO DE UMA EMPRESA MULTINACIONAL DO SETOR DE PRODUTOS ELETROELETRÔNICOS

The green product development cannot be considered as an isolated practice within organizations, but it must be properly supported by environmental strategies defined by the company. In this context, the present study aims at analyzing the possible relationship between the adoption of environmental...

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Bibliographic Details
Published in:Innovation & management review Vol. 11; no. 4; p. 287
Main Authors: Col de Brito, Sidnei da, Oliveira e Aguiar, Alexandre de
Format: Journal Article
Language:Portuguese
Published: Sao Paulo Emerald Group Publishing Limited 01-10-2014
Subjects:
Albinism
Content analysis
Energy efficiency
Green products
Multinational corporations
Studies
Supply chains
Sustainability
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Summary:The green product development cannot be considered as an isolated practice within organizations, but it must be properly supported by environmental strategies defined by the company. In this context, the present study aims at analyzing the possible relationship between the adoption of environmental strategies and the green product development, going deeper in the discussion held previously by other researchers by means of a case study of a multinational company in the consumer electronics market. This research was based upon bibliographic and documental sources of information, using techniques of content analysis. Among the main results, it was found that the evaluated company has a program for the green products development and content analysis indicated the adoption of at least three distinct environmental strategic approaches: Energy Efficiency, Green Supply Chain and Material Eco-efficiency. However, results regarding the Environmental Management strategy diverged from the pointed out by previous studies brought by international literature.
ISSN:2515-8961