Crosscultural Communication

• Published in: Cross cultural management Vol. 1; no. 2; pp. 13 - 21
• Main Authors: Balsmeier, Phillip W., Heck, Anita K.
• Format: Journal Article
• Language: English
• Published: MCB UP Ltd 01-02-1994
• Subjects: Communications; Demographics; Lifestyles; National Cultures
• ISSN: 1352-7606
• DOI: 10.1108/eb010152

Discusses crosscultural communication as a process of becoming aware of another culture's habits, actions and reasons behind behaviours and explores lowcontext, highcontext, frontstage and backstage cultures, along with the differences between them. Basic principles conversational, presentation and written are used to illustrate how cultures vary in communication style. Examples of attitude, priorities and behaviours which are influenced by culture are explained using factors of age, family, money and material possessions, space, time, priorities and gifts.