Combine Qualitative and Quantitative Methods to Create Persona

Combine Qualitative and Quantitative Methods to Create Persona

Persona as a user archetype is widely used in interactive design process. Persona is created with qualitative methods such as user observation and interview. This approach has met some criticisms for its reliability. We propose to combine the qualitative approach with quantitative methods. We use cl...

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Bibliographic Details
Published in:2010 3rd International Conference on Information Management, Innovation Management and Industrial Engineering Vol. 3; pp. 597 - 603
Main Authors: Nan Tu, Qiuyun He, Tian Zhang, Haofeng Zhang, Yahui Li, Han Xu, Yang Xiang
Format: Conference Proceeding
Language:English
Published: IEEE 01-11-2010
Subjects:
Business
cluster analysis
Copper
Fatigue
goal oriented design
interview
Interviews
Persona creation
Presses
Reliability
Time frequency analysis
user observation
user study
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Summary:Persona as a user archetype is widely used in interactive design process. Persona is created with qualitative methods such as user observation and interview. This approach has met some criticisms for its reliability. We propose to combine the qualitative approach with quantitative methods. We use cluster analysis to group the users into subgroups. We select subgroups of users that have similar goals. We abstract Persona with information obtained from user observations and interview. We illustrate the steps of this approach through a case study. Finally, we discuss a few key points in Persona creation and outline some future research directions.
ISBN:9781424488292
142448829X
ISSN:2155-1456
2155-1472
DOI:10.1109/ICIII.2010.463