Application study of data mining on customer relationship management in E-commerce

• Published in: 2008 9th International Conference on Computer-Aided Industrial Design and Conceptual Design pp. 706 - 710
• Main Authors: Dezhen Feng, Zaimei Zhang, Fang Zhou, Jianheng Ji
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01-11-2008
• Subjects: Business process re-engineering; Communications technology; CRM; Customer relationship management; Data engineering; Data mining; Data warehouse; Data warehouses; Educational institutions; Internet; Modems; Web server
• ISBN: 1424432901; 9781424432905
• DOI: 10.1109/CAIDCD.2008.4730663

With the establishing of the idea that enterprises center on customers and development of the network technology, building an effective CRM system will be very important. CRM through data mining can get more efficiency in acquiring new customers, increasing value of existing customers and retaining good customers. At the same time, the data of data warehouse will offer the best data resource for the application of data mining on CRM. Firstly, the paper introduces CRM and customer value, analyzes the important effect of customer and customer relationship management on enterprises, then introduces the architecture of CRM based on data mining, discusses the main steps of designing the data warehouse, and describes the meaning of data mining applied to CRM. At last, the promoting effects of data mining to individual service are presented.