The color blinds vision simulation in the evaluation of color information contained in packages/Uso de simulacao da visao de daltonicos na avaliacao da informacao cromatica contida em embalagens
Color vision deficiency, popularly known as color blindness, affect a portic population. They affect the ability of individuals to differentiate between consequently, to interpret information associated with color-coding. Base problem, an exploratory research was carried out, with a qualitative appr...
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| Published in: | InfoDesign : Brazilian journal of information design Vol. 16; no. 2; p. 94 |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | Spanish |
| Published: |
Sociedade Brasileira de Design da Informacao
01-05-2019
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| Subjects: | |
| Online Access: | Get full text |
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| Summary: | Color vision deficiency, popularly known as color blindness, affect a portic population. They affect the ability of individuals to differentiate between consequently, to interpret information associated with color-coding. Base problem, an exploratory research was carried out, with a qualitative appr which we evaluated the perception of color information contained in pack strategy used was the technical analysis, performed by the researchers, us blindness simulator. Changes were observed in the levels of red, green ana images, with important modifications in the hue, saturation and brightne decharacterizing the original chromatic design. The use of color blindness allowed the identification of possible noises and ambiguities in the packac |
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| ISSN: | 1808-5377 1808-5377 |