STD/AIDS prevention: information design to health promotion/Prevencao as DST/aids: design da informacao para promocao da saude

• Published in: InfoDesign : Brazilian journal of information design Vol. 11; no. 1; p. 64
• Main Authors: de Freitas, Ranielder Fabio, Waechter, Hans da Nobrega, Coutinho, Solange G
• Format: Journal Article
• Language: Spanish
• Published: Sociedade Brasileira de Design da Informacao 01-01-2014
• Subjects: Communications equipment
• ISSN: 1808-5377; 1808-5377

The aim of this study is to describe whether the manner in which receivers interpret messages in the communicative process in printed materials, with the theme of STD/ AIDS, encourages behaviour that promotes a healthier outlook and/or the acquisition of knowledge regarding prevention. For this, we have sought to: a) identify relevant aspects, from the perspective of information design, inherent to the content of information, and b) describe the effectiveness of the modes of symbolization of the graphic language in the messages, from the perspective of the receiver. Focus was placed on the variable 'effects' caused by the messages on the information receivers. Thus, Focus Groups were used as a method for interaction with receptors by means of an instrument that concentrated on aspects related to printed materials. In general terms, and with certain exceptions, the variables for understanding the operationalization of the relationship between the elements of the Graphic Language in the planning and development of the printed materials were used very sparingly. Thus, it was possible to achieve a balance in the use of their attributes for crystallizing knowledge and encouraging new attitudes in the receivers regarding prevention of STD/AIDS.