"LA CAPA DE PAPEL": how to raise the reader's attention in instructional manuals for health education/"LA CAPA DE PAPEL": como despertar a atencao do leitor em manuais instrucionais para educacao em saude

• Published in: InfoDesign : Brazilian journal of information design Vol. 15; no. 2; p. 229
• Main Authors: Medina, Camila, Domiciano, Cassia Leticia Carrara, Landim, Paula da Cruz, Medola, Fausto Orsi
• Format: Journal Article
• Language: Portuguese
• Published: Sociedade Brasileira de Design da Informacao 01-05-2018
• Subjects: Brasil
• ISSN: 1808-5377; 1808-5377

In times when newspaper is a source of discouragement and disinterest among jo "La capa de papel" tells the story of the covers of some medical device manuals that are important communication means but present reading, usability, layout and content problems. Seventeen covers of hearing aid manuals made by manufacturers (7 digital, to printed) were collected and analyzed according to size, support type, personalization, number of devices per manual, focus and image type. Results showed that none of the covers exhibited personalization-related elements and final sizes are smaller than recommended. For printed manuals, paper type problems were detected (n = 4). Thirteen manuals contemplated more than one device. The majority (n = 12) exhibited figurative images, of which 10 focused on the devices. Authors suggest increasing the size of the materials, including personalization elements and providing one manual per model. It's up to the designer the improvement of these materials from a graphic and informational point of view, in order to promote empathy, interaction and getting the reader's attention Graphic design, information design, information ergonomics, instruction manual, paper cover, personalization, health design "La capa de papel" conta a historia das capas de alguns materiais graficos instrucionais de saude, que embora sejam importantes artefatos comunicacionais, apresentam problemas de legibilidade, usabilidade, layout e conteudo. Foram coletadas 17 capas de manuais disponibilizadas pelos fabricantes de proteses auditivas (7 digitais,10 impressas), analisadas de acordo com o tamanho, tipo de suporte, personalizacao, dispositivos por manual, foco e tipo de imagem. Resultados demonstraram que nenhuma capa exibiu elementos que remetam a personalizacao e os tamanhos finais sao menores que o recomendado. Nos impressos, problemas no tipo de papel foram diagnosticados (n=4). Treze manuais contemplaram mais que um dispositivo. A maioria (n=12) exibiu imagens figurativas, das quais 10 focaram nos dispositivos. Sugere-se aumentar o tamanho dos materiais, incluir elementos para personalizacao e apresentar um manual por modelo. Portanto, cabe ao designer aprimorar estes materiais sob o ponto de vista grafico-informacional para promover empatia, interacao e atrair o leitor. Design grafico, design da informacao, ergonomia informacional, manuais de instrucao, capa, personalizacao, design em saude