How to Succeed in the College Market--A Guide for New and Potential Associate Members in Three Acts

Advice is offered to entertainment agencies about the ways in which campus activities programing occurs, program budget considerations, contracts, understanding trends in the college market for entertainment, and ways to establish and keep a good reputation. The advice is illustrated with telephone...

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Bibliographic Details
Published in:Campus Activities Programming Vol. 26; no. 4; p. 50
Main Author: Diekroeger, Greg
Format: Journal Article
Language:English
Published: 1993
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Summary:Advice is offered to entertainment agencies about the ways in which campus activities programing occurs, program budget considerations, contracts, understanding trends in the college market for entertainment, and ways to establish and keep a good reputation. The advice is illustrated with telephone conversations between an agent and a student representative. (MSE)
ISSN:0098-1664