PHARMACOECONOMICS AS A NEW INSTRUMENT OF PHARMACEUTICAL MARKETING

PHARMACOECONOMICS AS A NEW INSTRUMENT OF PHARMACEUTICAL MARKETING

A properly conducted pharmacoeconomic study and its results are a new element in the body of evidence for drugs recently introduced into clinical practice. Utilization of pharmacoeconomic analysis results as a new instrument in pharmaceutical marketing lets marketing specialists know what informatio...

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Bibliographic Details
Published in:Farmakoèkonomika (Moskva. Online) Vol. 5; no. 1; pp. 10 - 12
Main Authors: M. V. Protsenko, N. I. Koroleva
Format: Journal Article
Language:Russian
Published: IRBIS LLC 01-03-2015
Subjects:
decision makers
marketing instrument
pharmaceutical marketing
pharmacoeconomics
Online Access:Get full text
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Summary:A properly conducted pharmacoeconomic study and its results are a new element in the body of evidence for drugs recently introduced into clinical practice. Utilization of pharmacoeconomic analysis results as a new instrument in pharmaceutical marketing lets marketing specialists know what information to convey to health care decision makers and how to bring this information full, correct, and easy to understand.
ISSN:2070-4909
2070-4933