Selección mediante LASSO adaptado para determinar las variables importantes de los videos en las campañas de crowdfunding españolas

• Published in: Revista de análisis económico y financiero (En línea) Vol. 4; no. 2; pp. 13 - 27
• Main Authors: Néstor Amadeo Bruno Pérez, Sandra Morini Marrero
• Format: Journal Article
• Language: English
• Published: Universidad de San Martín de Porres 01-07-2021
• Subjects: adapted lasso; collaborative economy; crowdfunding; experiential marketing; logistic regression
• ISSN: 2617-9989; 2663-8908
• DOI: 10.24265/raef.2021.v4n2.38

In crowdfunding campaigns, the use of video is practically a sine qua non condition to be able to obtain the requested financing, the video in turn depends on a large number of different factors. In our work we study which are the most relevant factors to take into account to be used in the video of the crowdfunding campaign, we use several campaigns on crowdfunding platforms in the Kingdom of Spain in which we first make a selection of the attributes using adapted LASSO , which will lead to obtaining the fundamental factors to use in the video in order to succeed in the campaign.