La internacionalización de las empresas en Colombia

• Published in: Revista Universidad y Empresa Vol. 8; no. 10; pp. 183 - 231
• Main Author: Andrés Mauricio Castro Figueroa
• Format: Journal Article
• Language: English
• Published: Universidad del Rosario 01-05-2010
• Subjects: Plan Exportador, Gerencia de la Cadena de Suministro, Gestión de la Calidad, Gestión Ambiental
• ISSN: 0124-4639; 2145-4558

Today we are talking about the international integration processes and the objectives that the companies have to keep in mind in order to enter in international markets. Agreements like the FTA (Free Trade Agreement) with the United States and the CAN – MERCOSUR are important in this development. But actually, too many companies are not prepared to compete in new markets. There is only one idea in the national business and this is staying in the national market and do not try to expand the company’s scope to other countries where probably exist many possibilities to sell its products, because of the fear about entering new markets, with new strategies. In this article, I pretend to show what the alternatives to compete in external markets are and how not committing mistakes planning the strategy in the new international sector. Today we do not only think in terms of local market but also in international markets, because due to the internationalization processes we are going in the open way and the search of the free trade. We can’t turn around and go back according to the necessities of the enterprise. We have to assume risks and alternatives. Following the steps and the examples which are shown in this document, you can identify easily if your business is or is not prepared to  compete in external markets.