DIREKTNI UTICAJ SPONZORSTVA NA RAZVOJ SPORTA

Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive...

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Bibliographic Details
Published in:	Sport Mont Vol. V; no. 12-13-14; pp. 654 - 661
Main Authors:	Dragan Đuranović, Srećko Novaković
Format:	Journal Article
Language:	English
Published:	Montenegrin Sports Academy and Faculty for Sport and Physical Education 01-05-2007
Subjects:	as a very successful form of marketing infl uence is quite common in sports. Thanks to the fi nancial means which come from sponsorship marketing result sponsors take advantage by enhancing their brand and image for longer period. An extensive infl uence of sponsorship over sports development has been achieved through properly selected elements of sports strategy sponsorship sports teams and individuals achieve top results. In return for that strategy teams
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Summary:	Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive infl uence of sponsorship over sports development has been achieved through properly selected elements of sports strategy
ISSN:	1451-7485 2337-0351