De la musique à l’argument

De la musique à l’argument

The authors look at 71 audiovisual election ads produced by the two main political parties in Quebec during the last two provincial elections, in 2012 and 2014. Their analysis seeks to characterize the tone of the ads on a positive/negative continuum by taking into account various audiovisual elemen...

Full description

Saved in:
Bibliographic Details
Published in:Communication Vol. 34; no. 1
Main Authors: Pénélope Daignault, Audrey Dupuis, Maxime Boivin, Mikaël Guillemette
Format: Journal Article
Language:French
Published: Université Laval 01-08-2016
Subjects:
argumentation
audiovisual election ads
political parties
provincial elections
Quebec
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The authors look at 71 audiovisual election ads produced by the two main political parties in Quebec during the last two provincial elections, in 2012 and 2014. Their analysis seeks to characterize the tone of the ads on a positive/negative continuum by taking into account various audiovisual elements and the types of argument they employ. The results offer no evidence that negativity was dominant. On the contrary, most elements analyzed were used in a positive way to highlight the qualities of a party, its leader, or its candidates.
ISSN:1189-3788
1920-7344
DOI:10.4000/communication.6780