Reinventing Indonesia’s City Branding Strategy Through Conceptual Frameworks: Providing Ready to Use Tools for the Municipal Governments

• Published in: Jurnal bina praja Vol. 15; no. 1; pp. 123 - 143
• Main Authors: Ariwibowo, Rinto, Prasetyo, Galih
• Format: Journal Article
• Language: English
• Published: 01-04-2023
• ISSN: 2085-4323; 2503-3360
• DOI: 10.21787/jbp.15.2023.123-143

City branding has gained increasing importance in recent years due to its perceived economic and political implications, necessitating the involvement of city governments and stakeholders in developing a successful cross-sectoral branding strategy. In this study, the researcher conducted a literature review and identified three critical dimensions - politics and compliance, socioeconomics, and sustainability - that must be considered when creating an implementation checklist for city regulators and executives. To address the research gap, the researcher developed a conceptual and practical framework that introduces three new terms - city branding image objects, artifacts, and infrastructure - essential in implementing city branding strategies in Indonesia. This study provides a comprehensive implementation framework checklist for city governments to ensure their branding strategy meets the three-dimensional criteria and has an appropriate implementation plan. Furthermore, the researcher expects that this article will initiate and stimulate a discussion on city branding strategies, anticipate that this study will offer an alternative perspective on city branding strategy and provide a valuable implementation tool for regulators, executives, and academics involved in city branding in Indonesia.