WYMAGANIA KOMPETENCYJNE W ZAWODZIE MARKETINGOWCA – PRZYGOTOWANIE DO ZAWODU A REALIA RYNKOWE (STUDENCI/ABSOLWENCI UCZELNI KONTRA PRACODAWCY)

WYMAGANIA KOMPETENCYJNE W ZAWODZIE MARKETINGOWCA – PRZYGOTOWANIE DO ZAWODU A REALIA RYNKOWE (STUDENCI/ABSOLWENCI UCZELNI KONTRA PRACODAWCY)

Effective marketing campaigns are not accidental, they are the result of the work of people employed in this area. It is their knowledge, skills and social competences that determine success or defeat of undertaken action. The purpose of the paper is to identify competency requirements in the market...

Full description

Saved in:
Bibliographic Details
Published in:Marketing i zarządzanie no. 41 (2); pp. 345 - 357
Main Author: Wrona, Sylwia
Format: Journal Article
Language:Polish
Published: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego 2015
Szczecin University Press
Subjects:
Economy
Human Resources in Economy
Labor relations
Marketing / Advertising
Politics
competences
labor market
marketer
employers
graduates
students
higher school
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Effective marketing campaigns are not accidental, they are the result of the work of people employed in this area. It is their knowledge, skills and social competences that determine success or defeat of undertaken action. The purpose of the paper is to identify competency requirements in the marketer’s profession, to confront the opinion of students and employers on this issue and to indicate the role of universities in preparing graduates to undertake work associated with this area.
ISSN:2450-775X