Creating an American Institution: The Merchandising Genius of J. C. Penney. ByCurryMary Elizabeth · New York: Garland Publishing, 1993. xviii + 348 pp. Illustrations, notes, bibliography, and index. $85.00. ISBN 0-8153-0991-0

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Published in:	Business History Review Vol. 68; no. 2; pp. 294 - 295
Main Author:	Carsky, Mary L.
Format:	Book Review
Language:	English
Published:	New York, USA Cambridge University Press 1994
Online Access:	Get full text
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Author	Carsky, Mary L.
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Copyright	Copyright © The President and Fellows of Harvard College 1994
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Title	Creating an American Institution: The Merchandising Genius of J. C. Penney. ByCurryMary Elizabeth · New York: Garland Publishing, 1993. xviii + 348 pp. Illustrations, notes, bibliography, and index. $85.00. ISBN 0-8153-0991-0
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