Creating an American Institution: The Merchandising Genius of J. C. Penney. ByCurryMary Elizabeth · New York: Garland Publishing, 1993. xviii + 348 pp. Illustrations, notes, bibliography, and index. $85.00. ISBN 0-8153-0991-0

Creating an American Institution: The Merchandising Genius of J. C. Penney. ByCurryMary Elizabeth · New York: Garland Publishing, 1993. xviii + 348 pp. Illustrations, notes, bibliography, and index. $85.00. ISBN 0-8153-0991-0

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Bibliographic Details
Published in:Business History Review Vol. 68; no. 2; pp. 294 - 295
Main Author: Carsky, Mary L.
Format: Book Review
Language:English
Published: New York, USA Cambridge University Press 1994
Online Access:Get full text
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Description
ISSN:0007-6805
2044-768X
DOI:10.2307/3117450