The Other Other White Meat: Maine rebrands the lobster.[1]

The Other Other White Meat Maine rebrands the lobster.[1]

In mid-August the Maine Lobster Advisory Council, a group of fishermen who work with the state to protect the industry, unanimously agreed on a $3 million marketing push that they hope will have the same revitalizing effect that the "Got milk?" ads had on the dairy industry.

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Bibliographic Details
Published in:Newsweek Vol. 160; no. 11; p. 6
Main Author: Ellison, Jesse
Format: Magazine Article
Language:English
Published: New York Newsweek Publishing LLC 10-09-2012
Subjects:
Crustaceans
Meat
Restaurants
Shellfish
United States > US
Maine
Online Access:Get full text
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Description
Summary:In mid-August the Maine Lobster Advisory Council, a group of fishermen who work with the state to protect the industry, unanimously agreed on a $3 million marketing push that they hope will have the same revitalizing effect that the "Got milk?" ads had on the dairy industry.
Bibliography:content type line 24
ObjectType-News-1
SourceType-Magazines-1
ObjectType-Article-1
ObjectType-Feature-2
ISSN:0028-9604
1069-840X