Who is talking to whom? Linguistic cues for engaging with the audience

In this paper we explore the options writers can use for establishing and maintaining the relationship with their audience, including the options concerning the choice of terminology, appraisal, subjectivity, rhetorical moves. We illustrate the study with examples used in several domains and designe...

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Bibliographic Details
Published in:CoDesign Vol. 3; pp. 175 - 182
Main Authors: Sharoff, S, Secara, A
Format: Journal Article
Language:English
Published: 01-01-2007
Online Access:Get full text
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Summary:In this paper we explore the options writers can use for establishing and maintaining the relationship with their audience, including the options concerning the choice of terminology, appraisal, subjectivity, rhetorical moves. We illustrate the study with examples used in several domains and designed for different audiences, such as general-purpose and specialized automotive articles, software documentation and labels for museum artefacts in several styles.
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ISSN:1571-0882
1745-3755
DOI:10.1080/15710880161336590