Visual aids and verbal skills

• Published in: Marketing Implant Dentistry pp. 1 - 24
• Main Author: Hines, Marcus
• Format: Book Chapter
• Language: English
• Published: United States John Wiley & Sons, Incorporated 2015; Wiley; John Wiley & Sons, Inc
• Subjects: dental implant animations; dental implant elevator pitch; dental implant patients; implant dentistry; verbal skills; visual aids
• ISBN: 1119114519; 9781119114512
• DOI: 10.1002/9781119114529.ch1

Successfully explaining the true benefits of dental implants to the layman patient is no easy task. Using models, animations, and the proper verbal skills to get a point across is a very effective way to make an otherwise complicated process easy to understand by the masses. Physicians who are routinely required to treat their patients by incorporating surgery tend to use visual aids to explain the clinical rationale, far more frequently than dental professionals do. Developing illustrations, models, and animations to describe a sophisticated event or process like implant dentistry requires training and creativity. A dental implant model is worth its weight in gold, and there is a demonstration model for virtually every type of case you can think of describing to the patient. A dental elevator pitch serves its purpose when it peaks the patients interest just enough to need to know more about what you are proposing.