The significance of information technology on real estate agency firm earnings

The significance of information technology on real estate agency firm earnings

The application of various forms of information technology (e.g. internet, SMS, emails etc.) in businesses have affected how brokerage are being conducted by estate agency firms. Information technology is used to attract new buyers/sellers, reduce marketing costs and to close property deals quickly....

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Bibliographic Details
Published in:2011 IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA) pp. 326 - 329
Main Authors: Ting Kien Hwa, Isa, M.
Format: Conference Proceeding
Language:English
Published: IEEE 01-09-2011
Subjects:
Computational modeling
earnings
Education
Electronic mail
estate agency firms
Information technology
Internet
Regression analysis
Web pages
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Summary:The application of various forms of information technology (e.g. internet, SMS, emails etc.) in businesses have affected how brokerage are being conducted by estate agency firms. Information technology is used to attract new buyers/sellers, reduce marketing costs and to close property deals quickly. This study investigates whether information technology has a significant effect on the earnings of estate agency firms in Malaysia. The data for this research are compiled from a questionnaire survey on 97 estate agency firms. Factor analysis and regression analysis are used to examine the relationship. Analysis shows information technology has a positive significant impact on estate agency firm earnings.
ISBN:9781457715488
1457715481
DOI:10.1109/ISBEIA.2011.6088830