Uncovering Multi-mediated Associations in Socio-technical Networks

• Published in: 2012 45th Hawaii International Conference on System Sciences pp. 3560 - 3569
• Main Authors: Kar-Hai Chu, Suthers, D. D., Rosen, D.
• Format: Conference Proceeding
• Language: English
• Published: IEEE 01-01-2012
• Subjects: associations; associogram; bipartite network; Calendars; Communities; Data visualization; Education; Layout; Media; multi-media; social network analysis; Social network services; socio-technical network
• ISBN: 9781457719257; 1457719258
• ISSN: 1530-1605; 2572-6862
• DOI: 10.1109/HICSS.2012.609

People interact in a variety of ways, and often choose what media to use based on the relationships they have with their interlocutors. Similarly, there are different ways through which people are associated in socio-technical networks or "online communities." This paper reports a study that characterizes how the associations between members of a socio-technical network - the Tapped In network of educational professionals - are distributed across various asynchronous media, and what clusters of associations suggest about community structure within this network. The paper also illustrates an application of an analytic framework we are developing for extracting and analyzing interaction and affiliation data from log files. Affiliation networks of actors and media artifacts were constructed in which directed arcs relate actors to the artifacts they read, write or edit. Visualization of these graphs and associated sociometrics demonstrate how affiliations between participants are distributed differently across media types, reflecting the different roles these media play, and revealing community clusters within the network.