The Impact of Storytelling on Innovation Success: Innovators can be more effective storytellers by using the strategies presented in this article and, in turn, achieve strategic alignment, team collaboration, and market success

The Impact of Storytelling on Innovation Success Innovators can be more effective storytellers by using the strategies presented in this article and, in turn, achieve strategic alignment, team collaboration, and market success

Overview: Storytelling is critical to innovation success, yet most innovators are not equipped to wield it effectively. In this vtheir work week storytelling, yet most don't do so efficiently or effectively. We present the importance, impact, return on investment, and best practices of innovati...

Full description

Saved in:
Bibliographic Details
Published in:Research technology management Vol. 66; no. 4; pp. 17 - 27
Main Authors: Taylor, Kathryn Trauth, Taylor, Stephen, Greulich, Kate, Singleton, Meredith, O'Shea, Catherine, Surrao, Alicia
Format: Journal Article
Language:English
Published: Routledge 04-07-2023
Subjects:
Innovation culture
Innovation management
Innovation storytelling
Pitch
Strategic communications
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Overview: Storytelling is critical to innovation success, yet most innovators are not equipped to wield it effectively. In this vtheir work week storytelling, yet most don't do so efficiently or effectively. We present the importance, impact, return on investment, and best practices of innovation storytelling, which companies can leverage to increase strategic alignment, team collaboration, and market success.
ISSN:0895-6308
1930-0166
DOI:10.1080/08956308.2023.2212567