Delivering personalised m-commerce through cloud-based augmented reality on billboards

We present a system that enables m-commerce interactions with billboards through augmented reality. A mobile application uploads image patterns to a recognition cloud, which asks a server to deliver mobile applications to the users, customized according to his/her device and location, and personaliz...

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Bibliographic Details

Published in:	2015 IEEE International Conference on Consumer Electronics (ICCE) pp. 162 - 163
Main Authors:	Lopez-Nores, Martin, Pazos-Arias, Jose Juan, Blanco-Fernandez, Yolanda, Ramos-Cabrer, Manuel, Gil-Solla, Alberto
Format:	Conference Proceeding
Language:	English
Published:	IEEE 01-01-2015
Subjects:	Advertising Augmented reality Mobile communication Ontologies Pattern recognition
Online Access:	Get full text
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