Delivering personalised m-commerce through cloud-based augmented reality on billboards

Delivering personalised m-commerce through cloud-based augmented reality on billboards

We present a system that enables m-commerce interactions with billboards through augmented reality. A mobile application uploads image patterns to a recognition cloud, which asks a server to deliver mobile applications to the users, customized according to his/her device and location, and personaliz...

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Bibliographic Details
Published in:2015 IEEE International Conference on Consumer Electronics (ICCE) pp. 162 - 163
Main Authors: Lopez-Nores, Martin, Pazos-Arias, Jose Juan, Blanco-Fernandez, Yolanda, Ramos-Cabrer, Manuel, Gil-Solla, Alberto
Format: Conference Proceeding
Language:English
Published: IEEE 01-01-2015
Subjects:
Advertising
Augmented reality
Mobile communication
Ontologies
Pattern recognition
Online Access:Get full text
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Description
Summary:We present a system that enables m-commerce interactions with billboards through augmented reality. A mobile application uploads image patterns to a recognition cloud, which asks a server to deliver mobile applications to the users, customized according to his/her device and location, and personalized according to his/her interests, preferences and needs.
ISSN:2158-3994
2158-4001
DOI:10.1109/ICCE.2015.7066363