User Experience Design for Virtual Exhibition Platform Using Lean Startup Method

• Published in: 2021 International Electronics Symposium (IES) pp. 690 - 695
• Main Authors: Irene, Verent Flourencia, Sa'adah, Umi, Permatasari, Desy Intan, Rasyid, Maulidan Bagus Afridian
• Format: Conference Proceeding
• Language: English
• Published: IEEE 29-09-2021
• Subjects: Complexity theory; COVID-19; Economic indicators; Industries; lean startup; Mice; net promoter score; Pandemics; User experience; user research; virtual exhibition
• ISBN: 1665443448; 9781665443449
• DOI: 10.1109/IES53407.2021.9593975

The MICE (Meeting, Incentive, Convention, and Exhibition) industry plays an essential role in increasing Gross Domestic Product (GDP) revenue in Indonesia. The Covid-19 pandemic has resulted in the shift of MICE events from offline to online. As a result, the demand for virtual exhibition products is very high. On the other hand, Virtual exhibition has a reasonably broad user segment, causing the User Experience (UX) of virtual exhibition products to be very complex. This complexity requires several iterations to get accurate results. This study proposes a UX design for virtual exhibition products with a Lean Startup approach and User Research. The case studies used are several online events that have been held through the SimHive platform developed by a team from PT. Maulidan Creative Technology. Since the first iteration of SimHive, every data collected is processed to produce a suitable UX for the Indonesian market. We tested the web from the visitor feature on the desktop in three iterations. Each iteration got NPS values of 14.74%, 43.74% and 15.44%, with confidence values of 88.95%, 85.94% and 64.73%. Meanwhile, web testing for the visitor feature on mobile is carried out in two iterations. The NPS value of each iteration is NPS 54.23% and 100%, with a confidence value of 85.08% and 29.33%. The NPS and confidence values that are always positive in each iteration indicate that the UX model applied to SimHive can be accepted by various user segments in Indonesia.