Information and advertising: the case of fat consumption in the United States

Changes in fat and saturated-fat consumption in the US as information spread connecting these lipids to heart disease and cancer risks is examined. Changes in consumption during 2 regulatory regimes are considered; the years 1977-1985, when government and general information sources continued their...

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Bibliographic Details
Published in:	The American economic review Vol. 85; no. 2; pp. 91 - 95
Main Authors:	Ippolito, P.M, Mathios, A.D
Format:	Journal Article
Language:	English
Published:	United States American Economic Association 01-05-1995
Subjects:	Adult ADVERTISING Advertising as Topic Advertising restrictions Animal fats Behavior CONSOMMATION ALIMENTAIRE Consumer advertising Consumer behavior Consumer behaviour Consumer education CONSUMER INFORMATION CONSUMER PROTECTION CONSUMO DE ALIMENTOS Consumption CORPS GRAS Descriptive labeling DIET DIETA Dietary Fats - adverse effects DISEASES Econometrics Educational Status FATS Feeding Behavior Female Food FOOD CONSUMPTION Food labeling Food processing industry GRAISSE SATUREE GRASA SATURADA GRASAS Health Education Health technology assessment Heart Diseases - etiology Humans Information Services Information sources Information, Educating, and Marketing in Health Care Male Middle Aged Neoplasms - etiology Nutrition Oils & fats Overweight PROTECCION DEL CONSUMIDOR PROTECTION DU CONSOMMATEUR Public health PUBLICIDAD PUBLICITE REGIME ALIMENTAIRE Regulation RIESGO RISK RISQUE SATURATED FATS Studies U.S.A United States United States United States > US
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Summary:	Changes in fat and saturated-fat consumption in the US as information spread connecting these lipids to heart disease and cancer risks is examined. Changes in consumption during 2 regulatory regimes are considered; the years 1977-1985, when government and general information sources continued their efforts to educate the public about the links between fats and disease risks, and when producers were free to label these characteristics on food packages and in advertising; and the years 1985-1990, when the regulatory ban was lifted that prohibited producers from explaining the reasons why consumers should be interested in the content of foods. This controversial regulatory change allows the use of so-called "health claims" in labeling and advertising, subject to normal deception rules for all advertising and labeling claims.
Bibliography:	E73 9566165 S01 E70 ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 ObjectType-Article-1 ObjectType-Feature-2
ISSN:	0002-8282 1944-7981