Audiovisual consumption and its social logics on the web

This article analyzes the social logics underlying audiovisualconsumption on digital networks. We retrieved some data on the Internet globaltraffic of audiovisual files since 2008 to identify formats, modes of distributionand consumption of audiovisual contents that tend to prevail on the Web. Thisr...

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Bibliographic Details
Published in:Comunicação, Mídia e Consumo Vol. 10; no. 27; pp. 159 - 182
Main Authors: Rose Marie Santini, Juan C. Calvi
Format: Journal Article
Language:English
Published: Escola Superior de Propaganda e Marketing 01-06-2013
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Summary:This article analyzes the social logics underlying audiovisualconsumption on digital networks. We retrieved some data on the Internet globaltraffic of audiovisual files since 2008 to identify formats, modes of distributionand consumption of audiovisual contents that tend to prevail on the Web. Thisresearch shows the types of social practices which are dominant among usersand its relation to what we designate as “Internet culture”.
ISSN:1983-7070
DOI:10.18568/1983-7070.1027159-182%y