Diffusing Against Mature Technology

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Published in:Industrial marketing management Vol. 27; no. 4; pp. 293 - 304
Main Authors: Weiss, Joel A., Dale, Bruce C.
Format: Journal Article
Language:English
Published: 01-07-1998
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Author Weiss, Joel A.
Dale, Bruce C.
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Cites_doi 10.2307/1251523
10.1016/0737-6782(90)90032-A
10.1287/mnsc.26.10.1007
10.1080/00345334.1985.11756906
10.2307/1251581
10.1109/TEM.1982.6447463
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Title Diffusing Against Mature Technology
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