Online futures: Looking at the impact of e-commerce on SMEs in Ghana

Online futures Looking at the impact of e-commerce on SMEs in Ghana

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the a...

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Bibliographic Details
Published in:Strategic direction (Bradford, England) Vol. 40; no. 10; pp. 23 - 24
Format: Journal Article
Language:English
Published: Bradford Emerald Group Publishing Limited 19-11-2024
Subjects:
Domestic markets
Economic development
Economic growth
Electronic commerce
Internet
Urban areas
Egypt
Africa
South Africa
Gulf of Guinea
Ghana
Nigeria
Sub-Saharan Africa
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Summary:Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Ghana’s SMEs are integral to its economic success, and they are now starting to utilize the growing internet connectivity of the country to boost economic performance and gain competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
ISSN:0258-0543
1758-8588
DOI:10.1108/SD-09-2024-0176