The structure of global cultural networks: Evidence from the diffusion of music videos

• Published in: PloS one Vol. 18; no. 11; p. e0294149
• Main Authors: Dueñas, Marco, Mandel, Antoine
• Format: Journal Article
• Language: English
• Published: San Francisco Public Library of Science 13-11-2023; Public Library of Science (PLoS)
• Subjects: Analysis; Computer and Information Sciences; Cultural factors; Culture; Diffusion; Digital technology; Economic analysis; Economic factors; Geography; Globalization; Homogenization; Influence; International trade; Modular structures; Multiculturalism & pluralism; Music; Music videos; Popularity; Protectionism; Social networks; Social Sciences; Topology; Video; France
• ISSN: 1932-6203; 1932-6203
• DOI: 10.1371/journal.pone.0294149

We apply the independent cascade network inference model to a large database of music videos to infer the structure of the global network of music diffusion. The derived network reveals an intricate topology-fully interconnected, exhibiting a modular structure, and characterized by asymmetric links. We explore the relationship between the identified bilateral cultural diffusion pathways and the geographical and cultural distances among countries, and key socioeconomic interactions such as international trade and migration. Additionally, we use a gravity model to ascertain the factors contributing to both the formation and the intensity of the estimated diffusion channels between countries. Our findings reveal that cultural, geographical, and historical factors serve as primary drivers of musical diffusion, downplaying the importance of economic factors. This study posits that these elements exert considerable force in shaping musical preferences across nations, making the emergence of a homogeneous global musical culture improbable. This exploration adds valuable insights to the discourse on the globalization of music and its potential cultural implications.