Impact of entrepreneurial orientation on performance and moderating role of crisis perception: multi-method examination

• Published in: Journal of organizational change management Vol. 36; no. 8; pp. 86 - 116
• Main Author: Suder, Marcin
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 18-12-2023; Emerald Group Publishing Limited
• Subjects: Behavior; Business models; Competitive advantage; Entrepreneurs; Entrepreneurship; Financial performance; Management of crises; Pandemics; Strategic planning; Entrepreneurial orientation; COVID-19; fsQCA; SEM; Crisis perception; Environmental hostility
• ISSN: 0953-4814; 1758-7816
• DOI: 10.1108/JOCM-04-2023-0124

PurposeThis study aims to examine the role of the dimensions of entrepreneurial orientation (EO) under turbulent market conditions and reveal the role of an entrepreneur's perception of a crisis in shaping the impact of EO on firm performance.Design/methodology/approachThis study uses partial least squares structural equation modeling (PLS-SEM), multiple linear regression (MLR) and fuzzy-set qualitative comparative analysis (fsQCA). The study sample was comprised of 117 one- and two-star hotels that were operating in Poland.FindingsThe results showed that proactiveness and risk-taking significantly affected firm performance. Furthermore, the results revealed that an entrepreneur's perception of a crisis moderated the impact of risk-taking and proactiveness on firm performance. In particular, the findings suggested that, in firms where the crisis strongly influenced their operations, performance was affected by proactiveness, while in those firms where the crisis influenced their operations to a low or moderate degree, performance was affected by risk-taking. Furthermore, fsQCA unveiled the role of innovativeness, which (along with risk-taking) is a sufficient condition that leads to firm performance.Originality/valueTwo characteristics make this study original: first, it investigates EO under turbulent market conditions, and second, it analyzes the role of an entrepreneur's perception of crisis consequences for business operations. The study contributes to the literature on entrepreneurship and crisis management with findings on the different roles of EO dimensions under crisis conditions and an observation about the moderating role of an entrepreneur's perception of the impact of a crisis on operational management and how this perception differentiates the impact of risk-taking and proactiveness on firm performance.