Marketing (as) rhetoric: an introduction

Marketing (as) rhetoric: an introduction

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Bibliographic Details
Published in:Journal of marketing management Vol. 34; no. 15-16; pp. 1259 - 1271
Main Authors: Miles, Chris, Nilsson, Tomas
Format: Journal Article
Language:English
Published: Helensburg Routledge 13-10-2018
Taylor & Francis Ltd
Subjects:
Marketing
Marknadsföring
Online Access:Get full text
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Description
ISSN:0267-257X
1472-1376
1472-1376
DOI:10.1080/0267257X.2018.1544805