Live sport during the COVID-19 crisis: fans as creative broadcasters

The hiatus in stadium spectatorship due to the COVID-19 pandemic presents us with a unique opportunity to rethink the way sport fans participate in the making of live events. Some sport leagues have resumed, with others to follow, but the stadium experience has profoundly changed as fans cannot gath...

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Bibliographic Details
Published in:	Sport in society Vol. 23; no. 7; pp. 1091 - 1099
Main Authors:	Majumdar, Boria, Naha, Souvik
Format:	Journal Article
Language:	English
Published:	Abingdon Routledge 02-07-2020 Taylor & Francis Ltd
Subjects:	broadcast strategy Coronaviruses COVID-19 Internet Life events Pandemics sport fan sport stadium Sports technology User generated content
Online Access:	Get full text
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Summary:	The hiatus in stadium spectatorship due to the COVID-19 pandemic presents us with a unique opportunity to rethink the way sport fans participate in the making of live events. Some sport leagues have resumed, with others to follow, but the stadium experience has profoundly changed as fans cannot gather in the galleries until the spread of coronavirus is arrested. How can sport broadcasters continue to engage fans and mitigate the problem of the empty stadium? We argue that creative harnessing of user-generated content and integration of online and offline fandom can help broadcasters present sport in a much more attractive manner during and after the pandemic.
ISSN:	1743-0437 1743-0445
DOI:	10.1080/17430437.2020.1776972