Issues in Supply Chain Management

Issues in Supply Chain Management

Successful supply chain management requires cross-functional integration and marketing must play a critical role. The challenge is to determine how to successfully accomplish this integration. We present a framework for supply chain management as well as questions for how it might be implemented and...

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Bibliographic Details
Published in:Industrial marketing management Vol. 29; no. 1; pp. 65 - 83
Main Authors: Lambert, Douglas M, Cooper, Martha C
Format: Journal Article
Language:English
Published: New York Elsevier Inc 2000
Elsevier Sequoia S.A
Subjects:
Integrated approach
Inventory management
Logistics
Management science
Marketing management
Studies
Supply chain management
Supply chains
United States > US
Online Access:Get full text
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Description
Summary:Successful supply chain management requires cross-functional integration and marketing must play a critical role. The challenge is to determine how to successfully accomplish this integration. We present a framework for supply chain management as well as questions for how it might be implemented and questions for future research. Case studies conducted at several companies and involving multiple members of supply chains are used to illustrate the concepts described.
ISSN:0019-8501
1873-2062
DOI:10.1016/S0019-8501(99)00113-3